Last Saturday saw the UK launch of Team Bike Pure at Bike Science in Bristol.
The team will be known as Bike Pure – LeMond – Aspire Velotech and provide support to the new UK based squad. Consisting of six of the UK’s most promising junior riders, they will be making their debut on the British Cycling calendar in Bike Pure – LeMond – Aspire Velotech colours. The team will be managed by Karl Nielsen the European Lead for Bike Pure who will also structure race and training calendars for the riders.
The Team kicked off their 2014 season with a day of bike fitting at Bike Science's Bristol headquarters with each of the team members having their riding positions checked over and tuned by Bike Science head fitter Andy Sexton. Andy says "We're delighted to be involved with Team Bike Pure for 2014 and are keen to support the team riders by providing precision bike fitting services. We're life long fans of cycling and see the important role that organisations such as Bike Pure play in protecting the future of our sport. As junior riders who are still developing rapidly, it's especially important to regularly check their riding positions and bio-mechanics"
Bike Pure offer a Team Membership package for those looking to support the team and the development of clean cycling. Members receive a number of benefits including 15% OFF All Retul Level 2, 3 and 4 bike fits at Bike Science fitting studios throughout the UK
Show your support and order your Bike Pure Team Membership Pack - HERE
Team manager Karl said “This is an exciting project not only for the girls but for myself too. Bike Pure is passionate about rider development and women’s cycling, and this is a great opportunity to try new methods of development.” He adds “Development of riders needs to be both on and off the bike. Our junior women have to juggle their educational aspirations as well as their cycling ones, and add to the mix a quality family and social life, these next two years are busy and fundamental to their futures” Bike Pure is also adding a rolling programme of substance education and personal rider substance recording that Karl has developed. He says “With this programme, and method of recording riders’ personal data at this stage in their careers, by the time they hit their senior years, they will be extremely aware and knowledgeable on areas of substance use and misuse in our sport”
Bike Pure LeMond Aspire Velotech The team will be racing in the National Road Race calendar, the Team Series and National Track events, as well as Cyclo-Cross during the winter. The ethos behind Bike Pure is to promote sporting ethics and integrity and Bike Pure feel that this is a fantastic opportunity to help get their message across to younger riders, the next generation of athletes and cycling fans in the UK.
The team’s principal goal isn’t simply about success but in providing a solid platform for it’s riders to understand the value of sporting values. Co-Founder of Bike Pure, Andy Layhe said, “We are about to embark on an historic journey with our first venture into team cycling. With the valued support of our main sponsors LeMond Revolution and Aspire Velotech along with Bike Science UK, The Sufferfest, Sukkie Hydration, DeFeet and Lazer Helmets we hope to bring something new and exciting to the UK race scene.” Layhe added, “We feel it’s very important we support grass roots cycling, notably women’s cycling and development whilst at the same time promoting sporting integrity at events up and down the UK. Our talented young riders will act as role models for Bike Pure and cycling fans up and down the country. Cycling has become very popular in the UK and this gives us a great opportunity to bring Bike Pure’s message closer to the masses.”